We created a family of characters named The Hardleeys for Alder Hey Children’s hospital. The inspiration for this came from the history of the hospital itself and its location. Even the name Hardleey is an anagram of Alder Hey. We got local children involved with the design, look and feel of the characters via a series of workshops. This gives an even bigger connection between the hospital, the children and the characters.
Each of the Hardleey character have their own personalities and were created specifically to address different things. For example, there is Florence Hardleey, a young girl who is curious about everything but still has a lot to learn as well. She and her brother Albert represent the children of the hospital. Isambard Hardleey is an inventor. He likes to explain the different medical equipment and procedures to Florence and Albert (and therefore the child patients).