Artwork and Character Design

Artwork and character design can create a cohesive look for the entire hospital and give you complete freedom to use this art and the characters whenever and wherever, without any copyright restrictions.

Artwork and character design can also be used in combination to create videos, books, or games. In addition, it can be used for decorative purposes, to give your hospital a unique look and feel or to help make a space or piece of equipment less daunting and more child friendly.


7 Meter Corridor Vinyl Wallpaper - Horse
Large Wall Vinyl of a farm scene to cover a scary white wall in the hospital

Vinyl Design

Creating a bespoke design style for all vinyl decorations, stickers and signage helps create a unified aesthetic feel to any area of the hospital. We can help achieve a design and style that works for your hospital or work with any existing designs.

Vinyl can be installed on walls, floors and/or ceilings and can have different functions. It can act as a wayfinding tool, a method of imparting information or simply to help decorate and bring an area to life.

Vinyls and …

Having cohesive artwork design can add interest to walls that can otherwise appear plain and unfriendly. To add to the experience and help entertain and distract the patients, games like eye spy, counting games and even simple narratives can be added to the design. This gives clinical staff a focus to help alleviate any worry and concern.

Furthermore vinyl can also be combined with sound to support the designs. This and can really make the artwork come to life and can create a fully immersive experience. 

Important notices or permanent signs can also be incorporated into the design to add to the cohesive and child friendly look.

The Hardleeys

We created a family of characters named The Hardleeys for Alder Hey Children’s hospital. The inspiration for this came from the history of the hospital itself and its location. Even the name Hardleey is an anagram of Alder Hey. We got local children involved with the design, look and feel of the characters via a series of workshops. This gives an even bigger connection between the hospital, the children and the characters.

Each of the Hardleey character have their own personalities and were created specifically to address different things. For example, there is Florence Hardleey, a young girl who is curious about everything but still has a lot to learn as well. She and her brother Albert represent the children of the hospital. Isambard Hardleey is an inventor. He likes to explain the different medical equipment and procedures to Florence and Albert (and therefore the child patients).

Lizzie is the cook of the family. She can inform the children in hospital and at home of nutritious meals and dietary requirements. The Mayor likes to give speeches and therefore can give the children relevant information about the hospital.

Having your own set of characters gives you the flexibility to create additional characters when the need arises. The character set can grow and change with the hospital and its technologies. There are no limitations to what you can do.

Bespoke designs from £5,000
Original character design – starts from £10,000 including design bible

Want to know more?! Contact Us