Identification & Brief Advice App


Jungle Interactive helped with the app development of the IBA or Identification and Brief Advice app. The app was created for Lewisham Council and Kings College Hospital.
The Director of Health at the London Borough of Lambeth asked Jungle Interactive to help communicate the principles of Alcohol IBA (identification and brief advice) to the health providers within the borough.


Josey, a staff nurse who was closely involved in the promotion of alcohol IBA, deals with the tricky business of evaluating patients and obtaining the information needed to make an evaluation.

The app was aimed at clinicians and care workers to help advise patients on safe levels of alcohol consumption. These practitioners need to deliver the advice to the general public in an efficient and engaging way.

We created an app-based solution that combined game play with embedded videos to help users discuss related issues with their patient clients It was designed to cover three main areas:

  • IBA in primary care
  • IBA in community pharmacy
  • IBA in a hospital setting
IBA App screenshot
IBA App screenshot

We worked with health professionals, doctors, nurses and pharmacists to tailor the apps to patient needs and be able to provide them with an easy to use but comprehensive guide. The app includes training videos and patient examples to bring the material to life.

Alcohol IBA supports the Department of Health’s desire to reduce the wide range of health harms to which alcohol misuse contributes.